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September is Life Insurance Awareness Month. I know what you’re thinking, not another one of these crazy “days” like International Talk Like A Pirate Day or National Pasta Month. I know you’re also thinking, life insurance doesn’t need any more awareness, does it?

Well, that all depends.

Yes, we’ve all heard of life insurance before, we may even own a policy. But, here are a few startling facts that illustrate that Americans may not be fully aware of the risks and consequences involved when it pertains to life insurance.

  • Only sixty percent of Americans have life insurance, which means that 2 out of every 5 Americans live with absolutely no coverage.

  • Of those sixty percent of Americans, only one-third of them only have basic group coverage.

If you’re an American reading this right now, the odds are against you that you do not have enough life insurance.

We would say those statistics justify the need for more awareness. There are some obvious risks, and for just a moment we will get off the topic of all those studies and statistics. We have seen it before, families needing to start a crowdsourcing campaign on social media in an effort to cover the rising of funerals. Families start breaking into their hard earned savings accounts and sometimes taking out a new loan. Single parents working sometimes a second or even a third job just to keep up with bills. The right preparation could prevent these very same hardships.




A tragic and fatal accident to a family’s breadwinner can leave behind the surviving family members in a financial disaster. Without proper life insurance protection, these families may end up scrambling to live month to month during a time period where they should be focused on grieving.

What if I can’t afford life insurance? Well, let’s take a look. It is estimated that more than 80% of consumers overestimate the price of life insurance by as much as 200%.  Once again, odds are that if you are reading this, you may be making the wrong assumptions about the cost of life insurance.

That is where we come in. A ten-minute conversation answering just a few important questions could be all the time you need to get started on obtaining the proper coverage. It doesn’t cost anything to find out what options are available to you. With our combined expertise and knowledge coupled with our exceptional customer service, a free quote could be the final push you need that could make all the difference for you and your family.

Simply put, awareness is needed. You have worked hard to build the life that you and your family have today. That is worth protecting.

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